Dunstable was 1 of 67 historic high streets across England to have had government funding from Department for Digital, Culture, Media and Sport and Department for Levelling Up, Housing and Communities as part of the High Streets Heritage Action Zone (HSHAZ) programme. Between August 2020 and March 2024 Dunstable Town Council worked with Historic England and several other partners to deliver the HSHAZ programme. The HSHAZ focused on a key stretch of the High Street falling within Dunstable Conservation Area. It included an area fronting High Street South and adjoining Middle Row and Ashton Square and on the opposite side of the road it extended to the rear of Priory House and included Priory Gardens.